Nike Football
Together with Tomorrow Bureau, we've created a series of animations for a spherical LED installation in the front window of the Nike House Of Innovation store in Paris. The different themed motion-clips are split into three chapters, each one telling a different story of new Nike innovations.
The showcased new Nike football boot »The Phantom GT«, has a distinct generative pattern printed onto its fabric that grips the ball for better performance. Therefore, we developed expressive, gestural imagery and vector-field clips to mirror the generative design process that informed the innovation.
© Shy.Studio 2023
