Jimmy Choo / Diamond Sneaker

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Together with Media.Work Studio, we've created a teaser clip for the release of the first Jimmy Choo diamond sneaker. Inspired by geometric structures and light refractions of crystals, our goal was to illustrate the symbiosis of racing shoe materials and the refined, diamond-like sole silhouette.

By using physical-based lighting techniques, we digitally reproduced diamonds and their light behaviour when observed to create striking visuals that fit the vision of the shoe design.

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We have explored different versions for every scene of the video; below is an edit with our working process footage ▼

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